Author Archives: LeeAnn

It’s not over…’till it’s over, they say. This process of inviting input online, is a very interesting form of interaction. A reason why someone likes one design vs. another is very, well, personal. Design is abstract. Why do we respond … Continue reading →

There’s the story of filling a bucket with tiny pebbles, that when sifting and sifting out the sand, you wind up with a few large beauties. And so goes the process of designing a logo. Why does one lettering style … Continue reading →

The last design for the Incredible Logo Makeover project that I started nearly 3 weeks ago…this is the part that gets interesting. Through the natural process of designing a logo, many of the elements that worked in the previous designs … Continue reading →

Sometimes it’s hard to stand back, and realize all of the steps I go through when doing a logo design. I just assume all designers do this. Do they? It’s great to fall back on drawing something myself, when I … Continue reading →

After reviewing my pencil sketches, I’ve started on the first design, for Madison Designs “Logo Makeover”. Since I wanted to document each step I go through for the viewer, I was amazed at my own process of exploring and “tweaking” … Continue reading →

Hard to believe that anyone still does pencil sketches anymore? Since my background in art school focused heavily on doing rough “comps”, we learned how to quickly rough out lettering and design, before doing a final presentation in markers (yes, … Continue reading →